Coco Gauff uses a pre-alarm and typically rises around 6:30 after snoozing. She debuted as a pro at 14, beat Venus Williams at 15 at Wimbledon, and has won two Grand Slams: the 2023 US Open and the 2025 French Open. Major endorsements include Rolex, Ray-Ban, and New Balance, and 2025 estimates list roughly $25 million in endorsements and $12.2 million in prize money. She lives in Delray Beach, trains starting at 8 a.m. to avoid heat, prioritizes agility and strength for longevity, adjusted her serve toward spin, and maintains a flexible approach to diet, sometimes foregoing snacks during workouts.
"I'm one of those people that needs a pre-alarm, so I'll put an alarm super early at 5 or 5:30 in the morning and then go back to sleep, and then probably get out of bed at 6:30," Gauff told Business Insider.
Gauff made her debut as a tennis pro at age 14 and hasn't looked back. She burst onto the scene, beating her idol, Venus Williams, at just 15 at Wimbledon. Since then, she's won two Grand Slams - the 2023 US Open and the 2025 French Open - placing her among the most accomplished female athletes in the world.
Along the way, she's netted endorsements with global brands like Rolex, Ray Ban, and New Balance, including a signature shoe. As of 2025, Gauff is pulling in an estimated $25 million in endorsements, plus around $12.2 million in winnings, according to Forbes. Every day of training is still an investment in her future, Gauff told Business Insider in an interview ahead of the US Open, arranged through her latest partnership, a signature smoothie from Naked.
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