#endorsements

#endorsements

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

The Federal Trade Commission (FTC) and a group of eight states have announced a proposed settlement with big ad agencies that will prevent them from working together to avoid certain platforms like X based on their political viewpoints.

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'

What most executives understand intellectually-but often underestimate in practice-is that a brand doesn't live in positioning statements or buzzy marketing campaigns. A brand lives in its people. Great brands have a strong, clear, and consistent core identity and they have leaders at every level who know how to carry that identity with confidence and courage.

I think the critical unlock here is having multi-year partnerships, having relationships that endure as opposed to just kind of the one-off partnership,

Hearing stories triggers hormones like oxytocin (associated with attachment and trust), which helps us attach importance to the lessons behind the stories and make the lessons sticky. At one time, storytelling was key to survival. After all, the cavemen (and women) who listened to the cautionary tales about not straying far from the campfire at night were the ones who dodged the saber-toothed tigers and lived to pass along their genes.