A first-time attendee felt apprehensive about joining ALMA, Powered by Aníma, a four-day wellness festival at Six Senses Crans-Montana in the Swiss Alps but decided to try new experiences. Sessions used a holistic approach to well-being with leaders in health, longevity, and biohacking sharing knowledge. Attendees skewed predominantly female, prompting reflection on gender differences in holistic health participation. Men are increasingly exploring holistic wellness, including skincare, emotional well-being, and wellness tourism. Market analysis forecasts the global men's health and wellness market could exceed $2.5 trillion by 2029. Longevity and biohacking hold broad appeal.
Going into the retreat, I knew I would be in the minority regarding my fitness level. What I didn't realize was that the other retreat attendees would predominantly be women. As a queer person, this is always a welcome surprise, but I found the discrepancy interesting. Do men not take a holistic approach to well-being in the same way women do?
A few years ago, that answer might have been yes. However, there has been a major uptick in men's offerings in the wellness space, as men are becoming increasingly aware of the benefits that a holistic approach to health provides (i.e., thinking beyond the gym when it comes to taking care of yourself). According to Research and Markets, the global men's health and wellness market-factoring in physical, mental, and social well-being-could reach more than $2.5 trillion by 2029.
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