When Care Becomes a Pitch

"Weight loss messaging can disrupt spaces meant for rest and restoration, transforming moments of care into evaluations of body image and reinforcing feelings of shame."

"The experience of receiving a facial was initially restorative, but a follow-up email offering weight loss support shifted the perception of the visit."

"The connection between wellness coaching and the service was not clear at the outset, leading to a misunderstanding of the experience."

Weight loss messaging can intrude on spaces meant for rest, transforming moments of care into evaluations of body image. Such messaging can evoke feelings of shame and reduce feelings of safety. The experience of receiving a facial was initially restorative, but a follow-up email offering weight loss support shifted the perception of the visit. The connection between wellness coaching and the service was not clear at the outset, leading to a misunderstanding of the experience.

Read at Psychology Today