Bronco Wine Company, known for its budget-friendly Charles Shaw wine sold at Trader Joe's, is laying off 81 employees due to a downturn in revenues. The WARN notice filed indicates these layoffs are part of a significant operational reorganization required to adapt to changing consumer trends and oversupply in the wine grape market. Following the layoffs, about 670 workers will remain in various counties. CEO Dominic Engels emphasizes the company's commitment to maintaining its position in the wine industry while value remains a key focus.
This action is necessary due to a significant downturn in business revenues, necessitating a major reorganization in operations and workforce.
We are confident these strategic adjustments will enable Bronco Wine Co. to remain a leader in the wine industry and continue delivering high-value wines to our customers.
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