A free bottle of wine, promised in a non-profit website's fine print, was finally claimed after three months by someone who read the terms and conditions, the founder said.
The prize was hidden in the middle of a bullet point that read: We will send a bottle of good wine to the first person to read this.
He did a similar experiment when he first launched the organisation over two years ago and it took four months at that time before it was finally spotted.
Tax Policy Associates added the clause in February and the founder mentioned being inspired by the Van Halen experiment to check user attention.
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