In 2016, Costco boasted $1.69 billion in wine sales, primarily from its competitively priced offerings, but by 2023, Total Wine & More surged past it, claiming the top spot.
Total Wine & More eclipsed Costco as the largest wine retailer by offering lower prices, direct purchasing from wineries, and emphasizing strong supplier relationships opposed to private label brands.
Founded by brothers Robert and David Trone in 1991, Total Wine & More has expanded steadily, focusing on a customer-centric experience with weekly wine tastings and trained staff.
Total Wine & More employs 11,000 staff, embracing a culture of promotion and continuous education, featuring a sizeable number of employees who specialize in wine expertise.
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