The wine industry faces a grape surplus, leading to vineyard removals and abandoned properties, with many grapes left unharvested due to poor sales and market conditions.
The mounting challenges in the wine industry are attributed to declining sales, negative media coverage on alcohol consumption, and an increasing variety of wine alternatives in the market.
Vineyards such as the Pichon Vineyard and Heart O' The Mountain are abandoned as a reflection of the struggles this season, where even the birds profit from unpicked grapes.
With Terra D'Oro shutting down and the lack of consumer foot traffic, many vineyards are confronting a drastic change in the industry landscape amidst an oversupply of grapes.
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