Jenny Camarena has taken over as the first female master distiller and CEO of El Tesoro de Don Felipe Tequila from her brother Carlos. This historic transition is significant for the Camarena family, who have been influential in the tequila industry. The announcement was made at La Alteña distillery, established by their grandfather in 1937. Carlos emphasized the need for younger leadership, while Jenny expressed both pride and sadness at taking the reins. Despite initial disinterest in the family business, Jenny acknowledges the importance of continuing the family legacy.
"I'm not getting any younger. We need younger people to run things. Jenny is ready. She's ready to take over and to make our family history, our father and our ancestors proud."
"It's an honor. Our business is a family business, and we're proud to have many generations. It makes sense that I continue in this position. But it breaks my heart!"
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