Tequila has surged in popularity in the U.S., now ranking second in liquor sales, with revenue hitting $6.7 billion in 2024. This growth is largely driven by the premium and super-premium categories, enticing consumers with high-quality spirits as an affordable luxury. Costco plays a pivotal role in making these premium options more accessible, offering competitive prices. The article showcases specific premium tequilas available at Costco, highlighting their unique features and production history, with a nod to the rotating inventory and price variability across states due to regulations.
The luxurious option honors the history of Don Julio, which began in 1942. Fans of ultra-smooth, elegant liquors should consider sipping Cristalino tequila.
One of the main drivers of this growth is within the premium and super-premium categories. Though expensive, premium tequilas are affordable luxuries.
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