Is Gen Z destroying wine culture? No, but they might reshape how we drink it
Younger adults are drinking less frequently and more intentionally, contributing to a cross-generational decline in wine consumption while favoring alternative beverages.
Martell Margarita: Could Cocktails be the Savior of Cognac?
Cognac is a spirit with two sides, embodying luxury and historic value, once favored by Napoleon but facing underappreciation and declining sales in recent years.