Wine culture has undergone significant transformations in the last five years, reshaping consumer behaviors and discussions around wine. While natural wine has gained traction online, with influencers and critics emerging, the discourse surrounding wine has become increasingly fractured and subjective. There's no universally accepted vocabulary for wine, prompting experts to stress the importance of offline interactions and tasting experiences. The conversation also reflects broader social changes and consumer skepticism towards previously popular wine concepts, emphasizing curiosity and personal experience as the best ways to navigate this evolving landscape.
"If you're confused, you're not alone. The wine world is fractured. For every person in a wine meme page's comments saying natty is dead, there is a blissfully offline wine enthusiast with no idea what you're talking about."
"I am someone who knows how to do the wine talk, but also knows how ineffective it can be. People have a hard time describing wine naturally, but it’s almost too subjective."
"A universal wine language does not entirely exist. So how do you talk about wine, which has only gotten more expansive and convoluted in the past five years, in a meaningful way?"
"I think it's important for people to, at the risk of sounding so corny, be curious."
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