The surprising reason white wine is now more popular than red
Briefly

According to the International Organization of Wine and Vine, white wine has now become the most popular wine globally, driven by trends toward lower-alcohol options and climate resilience.
Giovanni Gaja explains, 'When it's 35 degrees Celsius out, the juice inside the berries can get to 50 degrees Celsius,' emphasizing the heat stress red grapes endure during ripening.
The Gaja estate's new focus on white wines illustrates a broader industry shift. Winemakers are adapting to climate change by shifting away from traditional grape varieties like Nebbiolo.
The challenges faced in ripening red grapes under changing climate conditions force winemakers to explore alternatives, making white wine production an attractive option.
Read at Fast Company
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