There's too much wine and not enough wine drinkers

"In the U.S., the prime wine-consuming generation has been Baby Boomers, and as they buy less wine, that's not entirely being replaced by the younger generations." - Mike Veseth

"More Americans - especially young people - are choosing to drink less or not at all. Dry January is turning into Dry February, and Sober October is picking up steam."

"Wineries are closing, wine producers are leaving grapes unpicked or pulling crops out of the land, and tanks of bulk wine are sitting in reserves."

"The wine industry is attempting to bring customers back...this year, there was an international marketing campaign, dubbed 'Come Over October,' that ran counter to 'Sober October.'"

Read at Axios