Faced with challenges like climate change and economic uncertainty, there's the temptation for heirs and family members to cash in. Orchestrating a smooth transmission of a wine estate from one generation to the next and sustaining its status demand dedication and commitment.
To stay on top requires frequent injections of new energy, research, and evolution; a willingness to experiment; and bold innovations. That's why the wine world's leaders are bringing in the younger generation, investing in sustainability, training a new labor force to preserve techniques, finding fresh ways to connect with wine lovers, and looking to art and tourism as ways to sustain their best wines.
One essential: safeguarding its champagne style for the future. Aging in barrel is key, explained Bollinger's resident barrel maker, so a new cathedral-like cellar open to the vines will hold 5,000 of them, and the brand began making barrels from its own forest five years ago.
To maintain ancestral methods and expertise, Bollinger needs to train new workers, and plans to open its own School of Savoir-Faire in 2025.
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