Recent research involving over 1,500 participants from Japan and the UK revealed that there is a notable preference for feminine facial features in men across various demographics. Contrary to common perceptions of masculinity being more attractive, this study found that both men and women exhibited preferences leaning towards feminity, regardless of age, gender, or ethnicity. The findings suggest this might explain the rising popularity of less traditionally masculine male celebrities. This research highlights the 'halo effect,' indicating that perceived attractiveness can influence general perceptions about people's qualities beyond physical appearance.
In a test of over 1,500 participants from Japan and the UK, researchers discovered no preference for men with more masculine features.
Lead researcher Dr. Thora Bjornsdottir stated, 'We were somewhat surprised that we didn't find that any group preferred masculinity in men's faces.'
Strikingly, this preference was consistent across genders, sexualities, and ethnicities - with only the degree of preference changing between groups.
This might help explain the popularity of less traditionally masculine stars such as Tom Holland, Timothée Chalamet and Harry Styles who have widespread popularity with young fans.
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