"A trio of execs from Google, YouTube and the BBC have joined forces to launch Hera, a podcast company that will serve what they say is "the most underserved audience in media history: women." With podcasting dominated by men, Hera is being billed as the UK's first video podcast network to focus on stories through a female lens. Its founders - Nishma Patel Robb, Rosie Allimonos and Kirsty Hunter -"
"Allimonos has for the past four five years been Managing Director of tech skills biz Agility Sessions, and was in the pas Global Director of Partnerships for Digital Investment for BBC Studios, Head of Creative Partnerships EMA for Meta, Head of Strategic Partnerships for YouTube EMEA and Head of YouTube Originals in the same region. Further back, she was a production investment lead for the BBC, working on TV commissioning and digital brand extensions of its top shows,"
Hera is a UK video podcast network focused on telling stories through a female lens and addressing underrepresentation of women in podcasting. The company aims to champion and support women across creative and commercial stages by producing original shows, brokering brand partnerships and building cutting-edge technology. Founders Nishma Patel Robb, Rosie Allimonos and Kirsty Hunter cite that 80% of the top ten podcasts on the UK Spotify charts are hosted solely by men. Leadership combines experience from Google, YouTube, the BBC, Meta and production houses, pairing platform, partnerships and production expertise. The mission is to close the gender gap and deliver scale and financial reward to women creators.
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