"A lot of the functional boring stuff you have to do to be ready for this, like having ticketing in place, building a database, telling the stories about the athletes, getting the clubs ready, get partners on board, have a TV deal, all of those things we have been building towards. We really are homing in on you saw them at the World Cup, here they are now', making those easy customer journeys."
"One of the most famous images of that day was the Red Roses captain, Zoe Aldcroft, jumping around with the trophy, an image her teammate Meg Jones has now had tattooed on her leg, and the Gloucester-Hartpury lock will be aiming to replicate the pictures if her club side defend the title they have won for the past three seasons come the PWR final on 28 June."
The Premiership Women's Rugby season opens at the Stoop almost a month after England beat Canada to win the Rugby World Cup at Twickenham. A celebrated image of captain Zoe Aldcroft celebrating was tattooed by teammate Meg Jones, and Gloucester-Hartpury aim to win a fourth consecutive title at the PWR final on 28 June. Record attendances and TV viewership at the World Cup heightened interest, and more than 30,000 tickets were sold for England's Six Nations opener. PWR leadership has focused on ticketing, databases, storytelling, club readiness, commercial partners and TV deals to convert that momentum. A proposed R360 breakaway league has contacted internationals but has no confirmed signings.
Read at www.theguardian.com
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