Snapchat aims to expand sports content by partnering with TOGETHXR, a media company founded by former athletes. They will launch the Snap the Gap program to support nine female athletes in growing their presence on Snapchat. The program offers mentorship from Snapchat and content guidance from TOGETHXR to help athletes share their stories effectively. This initiative promotes greater gender equality in sports media while leveraging Snapchat's strong engagement among youthful sports fans, with insights showing high weekly interaction with sports content on the platform.
Snapchat is launching a content accelerator program called Snap the Gap in collaboration with TOGETHXR, aiming to enhance female athletes' visibility and engagement on the platform.
The Snap the Gap program will provide nine female athletes with mentorship and guidance from Snapchat and TOGETHXR to effectively share their athletic journeys as compelling stories.
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