"Caitlin Clark ranks No. 1 overall (CMI 83), leading the league with perfect 100 scores in search, brand, and on-court visibility, making her the primary driver of attention."
"Angel Reese posts a perfect 100 social score and ranks No. 2 overall (CMI 80), highlighting the power of sustained online engagement in building a player's marketability."
"Despite signing a record $5 million deal, A'ja Wilson ranks fourth overall (CMI 49), indicating that marketability is not solely determined by contract size."
"The next generation is entering the WNBA with built-in audiences, as Flau'jae Johnson and Azzi Fudd arrive with significantly higher visibility than typical rookies."
The WNBA is experiencing unprecedented star power with new franchises and lucrative contracts. A Marketability Index ranks players based on social reach, search demand, brand strength, and visibility. Caitlin Clark ranks first overall, excelling in search and brand metrics. Angel Reese follows closely, demonstrating strong social engagement. A'ja Wilson, despite a record contract, ranks fourth, indicating marketability isn't solely based on earnings. New players like Flau'jae Johnson and Azzi Fudd enter with significant visibility, reflecting a shift in audience engagement in the league.
Read at Yahoo Sports
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