Women's sports are rapidly growing, with global interest rising from 45% to 50% between 2022 and 2024. The WNBA's fanbase has expanded by 31%, reaching nearly 47 million people. Major brands like Nike, AT&T, and Google are heavily investing in women's sports, with a 2024 report showing that 93% of brand decision-makers are optimistic about its growth. Viewership of the WNBA regular season saw a remarkable increase of 201% in 2024. The fan demographic includes a considerable portion of Gen-Z consumers, making women's sports a magnet for marketers.
Big brands like Nike, AT&T, and Google are investing significantly in women's sports, with reports indicating that 93% of brand decision-makers are optimistic about its future growth.
Women's sports are on the rise, with global interest increasing from 45% to 50% from 2022 to 2024, and a 31% growth in the WNBA's U.S. fanbase.
Viewership for the 2024 WNBA regular season surged by 201%, demonstrating the escalating popularity and market potential of women's sports.
The demographic of women's sports fans is advantageous for marketers, with a large percentage being tech-savvy Gen-Z consumers who are highly active on social media.
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