Bluesky's Quest to Build Nontoxic Social Media
Briefly

Bluesky, a social media platform founded by Jay Graber, has quickly gained popularity since its 2023 launch, positioning itself as a user-friendly alternative to X (formerly Twitter). In the aftermath of Donald Trump’s re-election, Bluesky saw a significant surge in user growth, reaching over ten million users by fall 2024. This rapid expansion has led to intense efforts from Graber and her team to manage the site's infrastructure while maintaining an environment intended to empower users away from the influence of powerful billionaires like Elon Musk.
Since its early 2023 launch, Bluesky has emerged as a vibrant alternative to the chaotic environment of X, attracting over ten million users by fall 2024.
Graber aims to shift the balance of power back to users, distancing Bluesky from the control exerted by billionaires like Elon Musk on platforms like X.
The post-election influx of users was unprecedented, energizing the Bluesky team which worked tirelessly to manage the growing demand and infrastructure needs.
Bluesky has been likened to a retail giant during holiday rushes, showcasing the rapid increase in user engagement and the platform's potential.
Read at The New Yorker
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