""The boys can do their parlays and use words I've never heard of. But the girls can use their pop culture and educated guesses to make decisions and trade on Kalshi.""
""Kalshi is for the girls!!!!""
""Girl math says if I make $10 predicting real-life stuff, that coffee was technically free.""
Prediction markets such as Kalshi and Polymarket allow users to wager on various topics, but they are predominantly used by men, especially for sports betting. Recent data shows that 88 percent of trades on Kalshi are related to sports, while only 6 percent pertain to crypto. In an effort to engage female users, these platforms are launching social media campaigns that utilize themes of female empowerment and relatable memes, but the effectiveness of these strategies remains questionable.
Read at The Atlantic
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