Former top-20 tennis player Daria Saville expressed frustration over marketing trends favoring wives and girlfriends (WAGs) of athletes and influencers for brand deals. In a TikTok video, she highlighted that these marketing teams overlook actual female athletes. Saville pointed out that while there is potential for both WAGs and athletes in brand promotions, the focus remains heavily on the 'glamorous life' of influencers rather than the athletic achievements of players. She questioned if athletes appeared too niche and whether their lifestyle was deemed less relatable than that of WAGs.
"Let's talk brand deals for a second. Tennis aesthetics are in right now, right? Brands are choosing WAGs over actual athletes... why?"
"It's all over the place, but female tennis players are not getting those brand deals. It's actually tennis WAGs that fit into the 'aesthetics' rather than us sweaty tennis players."
"Is it that athletes are not as relatable as WAGs to the audience? I've got a personality and it's salty right now..."
"Honestly, it's mind-blogging to me that brands are picking influencers for their campaigns rather than actual athletes."
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