Research from Adult Toy Mega Store reveals that men in Australia are outspending women on adult toys, challenging historic gender norms about sexual wellness. South Australian men lead spending, while Queensland men are an exception. The 25 to 34 age group is the largest consumer demographic. Experts attribute this trend to a shift in attitudes towards sex and intimacy, driven by open discussions in podcasts and social media. Sex educators emphasize that these purchases enhance relationships rather than undermine traditional notions of masculinity.
This isn't just about solo pleasure anymore. It's about enhancing connection. These purchases are an investment in their partner's satisfaction - and by extension, the relationship. In the past, men have not embraced adult toys in the same way as women, potentially seeing them as a threat to their sexuality or their own sexual prowess in the bedroom.
Podcasts and social media have played a big role in normalizing conversations around sex toys. We've also seen more public figures and creators speaking openly about their experiences.
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