The article highlights the PESTLE framework as an essential business analysis tool referenced by HR expert Sandra Reed. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental factors that shape business strategies. Reed emphasizes the importance of aligning HR's role with these factors, especially given the recent challenges such as the pandemic and social justice movements. By strategically integrating HR within the PESTLE framework, businesses can enhance their competitiveness and address various crises effectively. Reed also notes the importance of culture in organizations and the clear communication of expectations to employees.
"Those are the forces that drive business strategy or competitiveness," Reed said. "So my services take HR within the framework of PESTLE."
"It's aligning competitiveness with what HR brings to the table, and if we can speak that language as HR professionals...I think we add a ton more value," Reed said.
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