Keyaira Boone, a seasoned lifestyle writer, shares insights into her career balancing exciting assignments and PR interactions. With experience in consumer media, Boone advises brands to understand journalists’ beats and maintain clear communication about boundaries to optimize pitches. As she prepares for 2025, Boone looks to expand her coverage in lifestyle and travel topics that resonate with her personal tastes, focusing on experiences that bring joy and beauty. Recent published works include hotel reviews and beauty trends, reflecting her ongoing commitment to engaging content.
My biggest advice is to know the beats of the journalists before you reach out to them. Also know your client's boundaries before you reach out to them.
I'm really interested in expanding my coverage based on my preferences, my taste level and my experiences. You can expect more lifestyle and travel coverage in 2025.
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