Why So Many Yoga Studios Are Doing the Hard Sell on Memberships-And How That Could Benefit You
Briefly

Yoga studio memberships help ensure financial stability for independently owned studios facing high failure rates similar to other small businesses. While the global yoga industry is worth over $200 billion, most people practice yoga at home or attend studios infrequently, usually opting for one-time purchases. Unlimited class memberships often represent the best value for regular practitioners. Memberships are a key component in the operational strategies of studios, helping them to stay afloat amidst challenging market conditions.
Offering a yoga studio membership equates to financial stability for independently owned studios, which face challenges similar to small businesses with high failure rates.
The global yoga industry is valued at over $200 billion, yet independently run studios struggle to maintain profitability due to irregular attendance and membership commitment.
Read at Yoga Journal
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