The decline of Christmas card sales reflects the broader transformation of holiday customs, suggesting that nostalgia often accompanies change in traditions and practices.
William Sandys, in the 1830s, worried about the neglect of public caroling, fearing it indicated a decline in hospitality and revelry during Christmas.
During the 19th century, new Christmas customs emerged, showing that traditions are not stagnant but evolve, becoming nostalgic elements for future generations.
Christmas cards, once considered essential in Britain, now see declining sales, echoing a wider concern about the changing nature of holiday traditions.
Collection
[
|
...
]