fluid black and white interiors connect curved mall corridors in tehran

"Magnetic Field (KALU 2) is conceived by HASHT Architects as an abstract spatial experiment that communicates the identity and ambitions of the through form and atmosphere. Defined as a continuous, pavilion-like environment in without fixed boundaries, the project introduces a spatial field that draws visitors into its much like a magnetic pull. The project began with the client's acquisition of two adjacent commercial units, each connected to different mall corridors."

"The initial design move was the removal of the dividing wall, merging the units into a single, larger space. Referencing the fluid geometries and circulation patterns of traditional bazaars, the design introduces a new internal passage that links the two main corridors of the mall. This creates an additional pedestrian route and positions the project as an intermediary element within the commercial layout."

"Rather than functioning as a conventional enclosed store, the space is designed by architectural studio HASHT as a permeable, pavilion-like connector integrated into the mall's circulation flow. Magnetic Field (KALU 2) project engages directly with pedestrian movement, using variations in openness, height, light, and sectional shifts to generate spatial polarity and visual orientation. These transitions establish a dynamic sequence along the new internal passage, supporting moments of movement, hesitation, and product engagement."

Magnetic Field (KALU 2) is conceived as an abstract spatial experiment that communicates identity through form and atmosphere. Two adjacent commercial units were merged by removing the dividing wall to create a single, continuous pavilion-like environment without fixed boundaries. A new internal passage references fluid geometries and traditional bazaar circulation, linking two main mall corridors and creating an intermediary pedestrian route. The design employs variations in openness, height, light, and sectional shifts to generate spatial polarity and orientation, supporting movement, hesitation, and product engagement. A two-level layout provides retail at ground and storage on a mezzanine. Curved GFRP prefabricated components were digitally fabricated to ensure accuracy in forms and detailing.

Read at designboom | architecture & design magazine