"Fairway will be highlighting the tagline All Roads Lead Home and rolling out a series of initiatives, including the website Home.com. With All Roads Lead Home, we're building a connected ecosystem that supports our clients through every step of their home journey before, during, and long after closing."
"Fairway Home Mortgage represents more than a new name. We believe buying a home is not just a transaction, but an experience. A solution that makes home feel like HOME."
"Fairway had been operating under its original name since it launched in 1996. Last month, the company struck a deal to acquire Hallmark Home Mortgage."
"Fairway originated $4.7 billion in mortgages in the first quarter of 2025, ranking 19th nationally, according to Inside Mortgage Finance. That volume was down 22.7% from the previous quarter and down 9.3% year over year."
Fairway is introducing the tagline All Roads Lead Home, which will be accompanied by various initiatives including the launch of Home.com. The company emphasizes that buying a home is more than a transaction, aiming to provide a comprehensive support system for clients throughout their home journey. Fairway Home Mortgage signifies a new identity and approach to the market. The company, operating since 1996, recently acquired Hallmark Home Mortgage and originated $4.7 billion in mortgages in the first quarter of 2025, reflecting a decline in volume from prior periods.
Read at www.housingwire.com
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