"Visitor = your user / audienceThey come with expectations, emotions, and limited time. Access = your entry pointsLanding pages, SEO/social entry, app open, onboarding, login, paywall moments, notifications - everything that determines whether they can enter smoothly. Zones/Platforms = contextsHome, feed, article page, video page, search, profile, commerce, chat - each is a "zone" with a promise. Rides/Attractions = featuresRecommendation modules, player, comment, follow, save, share, checkout, personalization, bundles - anything interactive that creates value."
"Renovation is bigger than "build new rides" Most teams default to the same move: build something new. In theme park terms, that's like responding to complaints by saying, "Let's add a roller coaster." Sometimes, yes. But often the bigger wins come from renovations you don't celebrate in a launch post. Renovation can mean: Refurbish: improve UX, speed, reliability, visual clarity"
"A strong evaluation doesn't just say "what to build." It tells you what renovation pays back fastest, with least risk. Move: change information architecture, reposition modules, reroute journeys Disable: remove clutter, reduce cognitive load, kill distractions Build new: new capabilities or new "rides" when you have clear unmet needs Expand: new zones/platforms/channels Improve accessibility: low-end devices, localization, inclusion, better defaults"
Map product experience as a theme park with Visitors, Access, Zones/Platforms, Rides/Attractions, Ticketing/footfall, Satisfaction kiosks, and Souvenir shops. Each element represents user expectations, entry points, contextual promises, interactive features, growth and retention signals, experience metrics, and monetization respectively. Teams often default to building new features, yet larger gains frequently come from renovation work. Renovation options include refurbish (UX, speed, reliability, clarity), move (information architecture), disable (remove clutter), build new capabilities when unmet needs exist, expand channels, and improve accessibility for devices and localization. Evaluation should prioritize renovations with fastest payback and least risk.
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