UX design
fromMedium
2 months agoDuolingo Just Ended The Term "UX Design"
Duolingo is rebranding UX as PX (Product Experience) to align more closely with its product-led identity.
Today at Duolingo we renamed the "UX" function to "Product Experience". Duolingo is a product-led company. Product drives our business, culture, and priorities. Our function includes Product Designers, Product Writers, and Product Researchers. We gave the umbrella name "UX" a shot. It never stuck. It didn't feel like us. It felt... antiquated.