"Written by a network of 450 local writers and experts, I found the Lonely Planet guides crucial as I tried to figure out what neighborhoods were worth visiting, where to stay, how to avoid tourist traps, and what restaurants locals love."
"When you come across a museum or restaurant that intrigues you, you can save it onto an itinerary or map. When you're caught in a downpour in Barcelona, you can use the app to find things to do nearby."
"Unlike other travel content on the internet, the Lonely Planet app isn't bogged down with sponsored listings or a deluge of reviews from fellow tourists. The content is tightly curated by the 450 local experts and editors that craft Lonely Planet's guidebooks."
Lonely Planet, the iconic travel guidebook brand since the 1970s, is evolving into a digital travel platform through a new mobile app. The app combines the curated knowledge from Lonely Planet's 450 local writers and experts with modern smartphone functionality. Users can save locations to itineraries, create day-by-day plans, and discover nearby activities in real-time. Unlike other travel apps cluttered with sponsored listings and tourist reviews, Lonely Planet's app maintains editorial integrity through expert curation. While core features remain free, premium content requires payment. This launch represents the brand's strategic shift from traditional publishing toward becoming a comprehensive digital travel platform.
Read at Fast Company
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