#2026-winter-olympics

#2026-winter-olympics

We are thrilled to welcome Flavor Flav as an official sponsor and hype man for USA Bobsled/Skeleton,

It's not surprising that the brand picked the Speedmaster for the Olympics. The watch that pushed the boundaries in space is more than qualified to do double duty for the pinnacle of sporting endeavor on Earth. Omega's duties in official sports timing at the Olympics in fact predate the space race by decades, and the Speedmaster will always be its preeminent chronograph.

The Olympic torch relay begins in December, starting in Rome and passing through all of Italy's provinces before the Olympic flame is to be carried into Milan's Giuseppe Meazza Stadium, which is to host the opening ceremony. How advanced are preparations for the Olympic Games? The Winter Games will be expensive, that much is certain. The total investment for the Olympics is expected to be around 3.5 billion ($4.7 billion). This covers a total of 98 projects, 47 of which are directly related to the Winter Games. However, according to data from the infrastructure company Simico, one in four of the planned projects will not be completed on time for the Games. For example, the construction of the new ice hockey arena is not expected to be completed until shortly before the opening ceremony on February 6. An event planned to test the facility prior to the start of the Games has had to be postponed.

Leveraging the company's longtime use of air bladders to improve the cushioning in its shoes, the Nike Therma-FIT Air Milano jacket is made from a soft but durable two-layer composite laminate material that can be inflated or deflated in seconds. When filled with air the jacket is better at trapping body heat for more insulation, and when deflated it provides about as much warmth as a lightweight hoodie, according to Nike.

"It's really a great story, but to get to the Olympics, I think that's still a stretch, Jay," Pierre LeBrun of TSN told Jay Onrait on SportsCentre. "I know you don't really want to hear that, but I don't think he's on Team Canada's radar at the moment."

In this context, Italy has the advantage of a portion of the Alps, a strip of about 1,200 km along the borders with France, Switzerland, Austria, and Slovenia. The Italian Alpine region hosts most of the facilities that have been prepared over the past five years for the Winter Olympics, which will take place from February 6 to 22, 2026, followed by the Paralympic Games from March 6 to 15.

USA vs. Canada isn't only hockey's greatest rivalry, but one of the most competitive and nastiest in all of sports. It's a rivalry that permeates down into the world junior level and bubbles up to the NHL like lava. Please recall the 4 Nations Face-Off last February, where the first meeting between the nations started with three fights in nine seconds and the second meeting ended with a dramatic overtime win for Canada to claim the championship.

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers.