fromDigiday15 hours agoMarketing techDigiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensifyAgencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.
fromModern Retail15 hours agoMarketing techModern Retail+ Research: Expectations around AI are straining brand-agency relationshipsAgencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.
Marketing techfromDigiday15 hours agoDigiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensifyAgencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.
Marketing techfromModern Retail15 hours agoModern Retail+ Research: Expectations around AI are straining brand-agency relationshipsAgencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.