#3d-ad-formats

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#ctv-homescreen #attention-measurement #brand-recall
Marketing tech
fromExchangewire
6 days ago

Study Shows Teads' CTV HomeScreen Boosts Attention & Brand Impact in Premium Video Ads - ExchangeWire.com

CTV HomeScreen ads deliver substantially higher attention, faster engagement, and stronger brand recall than skippable pre-roll, with 3D formats providing the biggest gains.
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