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fromThe Drum
16 hours ago

Programmatic comes of age with connected TV and OTT

And while some have been quick to declare the era of TV over, for the advertising industry this isn't the end of TV, rather an opportunity to bring together the benefits of TV and digital through programmatic technology. Programmatic gets a bad rep in the traditional TV stronghold of branding, but this is a chance to show programmatic can do more than just deliver performance metrics.
Television
Miscellaneous
fromSocial Media Today
6 months ago

LinkedIn Now Has a Searchable Database of All Promoted Jobs in the App

LinkedIn's Job Library provides transparency about paid job postings.
Users can search job posts by various criteria.
The library enhances the ad experience and safety on LinkedIn.
It includes job targeting details for EU posts.
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