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Marketing tech
fromExchangewire
1 day ago

"Programmatic has democratised live sport": John Matthews, Foxtel Media

Programmatic advertising in live sports offers growth opportunities, but broadcasters must balance ad innovation with audience experience to avoid viewer backlash.
fromPodcaster News
9 months ago

Ad Marketplace Gumball Launches New Contextually Relevant 'Adaptive Ads' Powered By AI - Podcaster News

Adaptive Ads bridge the gap between the relevant of host read ads and the scalability of programmatic ads. They feel topical without invading user privacy.
Marketing tech
Marketing tech
fromExchangewire
10 months ago

The Stack: Plenty of Lawsuits and Platform Innovations

Key developments in digital media focus on legal issues, innovative ad strategies, and platform advancements, particularly from Meta, Spotify, and Snapchat.
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