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Marketing tech
fromDigiday
2 weeks ago

Media agencies scrutinize paid search adjustments amid zero-click signal confusion

AI-driven search is shifting traffic patterns and boosting conversion rates, driving marketers to overhaul organic strategies and prepare to change paid search investments.
E-Commerce
fromExchangewire
1 month ago

DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta's Feeds & Reels - ExchangeWire.com

DoubleVerify expands brand suitability measurement for Meta platforms with thirty content-level categories, enhancing advertiser transparency and control.
Privacy professionals
fromExchangewire
2 months ago

Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

YouTube bills advertisers for ads on violent and pirated content despite platform violations.
Media industry
fromThe Drum
4 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
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