Meta Invites More Advertisers to Link Their Google Analytics AccountMeta now enables ad managers to link Google Analytics to improve ad performance.
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and searchPinterest is leveraging generative AI to enhance ad creation and automation, significantly improving advertiser performance and user personalization.
Meta's Rolling Out More Variable Ad Display OptionsMeta's Flexible Media improves ad performance by diversifying creative options based on user response.Advertisers are encouraged to experiment with Meta's automated ad tools for better results.
Some Brands Turned Off TikTok Smart+ After Inconsistent PerformanceTikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.
Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google's buyer intent tool | 3 Things Newsletter - February, 2025Effective tracking of ad performance is crucial for digital marketing success, despite integration challenges across platforms.
What Is PPC Optimization? 8 Effective Campaign Strategies (2024) - ShopifyPPC optimization is essential for effective digital marketing, especially for ecommerce, to prevent wasted budgets and improve performance.
Meta Invites More Advertisers to Link Their Google Analytics AccountMeta now enables ad managers to link Google Analytics to improve ad performance.
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and searchPinterest is leveraging generative AI to enhance ad creation and automation, significantly improving advertiser performance and user personalization.
Meta's Rolling Out More Variable Ad Display OptionsMeta's Flexible Media improves ad performance by diversifying creative options based on user response.Advertisers are encouraged to experiment with Meta's automated ad tools for better results.
Some Brands Turned Off TikTok Smart+ After Inconsistent PerformanceTikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.
Learn how to track Bing Ads in GA4, optimize remarketing campaigns, and understand Google's buyer intent tool | 3 Things Newsletter - February, 2025Effective tracking of ad performance is crucial for digital marketing success, despite integration challenges across platforms.
What Is PPC Optimization? 8 Effective Campaign Strategies (2024) - ShopifyPPC optimization is essential for effective digital marketing, especially for ecommerce, to prevent wasted budgets and improve performance.
Google Ads Testing Search Ads Without Ad Descriptions CopyGoogle Ads is testing search ads without ad copy, raising concerns about performance metrics and transparency for advertisers.
Google AdSense Collapsible AnchorsCollapsible anchor ads improve mobile ad visibility and performance, automatically enlarging on devices, but can be collapsed by the user.
Google Ads Testing Search Ads Without Ad Descriptions CopyGoogle Ads is testing search ads without ad copy, raising concerns about performance metrics and transparency for advertisers.
Google AdSense Collapsible AnchorsCollapsible anchor ads improve mobile ad visibility and performance, automatically enlarging on devices, but can be collapsed by the user.
French adtech startup Happydemics secures 13MHappydemics raises €13M to enhance AI-driven solutions for ad performance measurement and expand its presence in the UK.
fromSocial Media Today5 months agoMeta's Rolling out More Variable Ad Display OptionsMeta is launching "Flexible Media" to enhance ad performance through varied delivery options based on predictive user responses.
Future of TV Briefing: Why interactive ads occupy the streaming ad market's mid-funnelInteractive ads are poised for growth in streaming, potentially reshaping advertising effectiveness and strategies compared to linear TV.
Pinterest introduces Performance+ ad campaign suite | MarTechPinterest's Performance+ suite enhances ad performance with AI tools, improving targeting and campaign efficiency.
ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race | AdExchangerThe TV industry is working on bringing order to measurement by certifying iSpot as a national currency for TV ads.
Snap Provides Overview of Its Evolving Ad ToolsSnapchat's Q1 success attributed to increased ad performance and focus on SMBs.
Snap Provides New Overview of its Evolving Ad ToolsSnapchat made a strong recovery in Q1 with increased ad performance and focus on SMBs resulting in a significant jump in SMB advertisers.
Snap Provides Overview of Its Evolving Ad ToolsSnapchat's Q1 success attributed to increased ad performance and focus on SMBs.
Snap Provides New Overview of its Evolving Ad ToolsSnapchat made a strong recovery in Q1 with increased ad performance and focus on SMBs resulting in a significant jump in SMB advertisers.
X Pitches Potential Ad Partners on New OpportunitiesX is presenting a pitch deck to brands focusing on AI, payments, content, and ad performance to attract partners.
CTV ads beat mobile and desktop for viewer attention | MarTechCTV ads hold viewers' attention significantly longer compared to mobile and desktop ads.
Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchangerGenerative AI can automate creative variations for better ad performance.