YouTube is reportedly billing advertisers for views on content violating its standards, such as copyright infringement and hate speech. Adalytics found that channels promoting pirated content resulted in significant financial losses for companies like Disney. The findings highlight challenges with YouTube's copyright enforcement and content moderation. Meanwhile, Google is facing scrutiny for concealing search terms under the guise of user privacy, which data shows negatively impacts ad performance and results in hidden costs for advertisers. Nearly all ad expenditure incurs a cost linked to this lack of visibility.
YouTube is once again under fire as research from Adalytics suggests advertisers are being billed, and not refunded, for impressions against channels which violate platform standards including copyright infringement and promotion of hate speech.
New research from Adalytics reveals that advertisers may be inadvertently funding illicit content through YouTube, raising concerns about the platform's role in enabling copyright violations.
Google maintains that it hides certain search terms to protect user privacy, but analysis indicates that the hidden efficiency costs tied to restricted visibility may negatively impact ad performance.
The data from 933 campaigns show that ad performance is materially worse for hidden queries than for those visible to advertisers, costing millions in ad spend.
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