#ad-tech-infrastructure

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#data-privacy #cookie-consent #regulatory-frameworks #data-tracking #retail-media-technology
Privacy professionals
fromSilicon Canals
23 hours ago

I spent six months tracing where your data actually goes after you click 'Accept All' - what I found is a global supply chain of control that no single regulator can touch - Silicon Canals

Data flows from a single cookie consent click travel through dozens of third-party domains in milliseconds, creating an untraceable global supply chain that existing privacy regulations cannot effectively govern.
E-Commerce
fromExchangewire
2 days ago

Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation

Kevel launches native Adobe Experience Platform destination enabling real-time activation of first-party audience data for retail media campaigns, eliminating data silos between CDPs and ad servers.
Marketing tech
fromExchangewire
1 week ago

Q&A with Oz Etzioni, CEO and Co-Founder, Clinch

Orchestration is essential because AI-driven scale exposes cracks in ad tech infrastructures; creative and media must be integrated to avoid workflow collapse.
Marketing tech
fromDigiday
4 months ago

Amazon's next frontier in advertising: the cloud infrastructure it runs on

Amazon launched AWS RTB Fabric, a managed cloud network and RTB Broker to run programmatic advertising with single-digit millisecond latency and dramatically faster integrations.
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