#ad-tech-infrastructure tag

4 days ago

MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access

Becoming a Google Authorised Buyer strengthens MarkApp’s trusted, transparent access to premium programmatic inventory across web, mobile, and CTV.

1 week ago

Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

Agencies and major buyers are moving toward controlling ad infrastructure, identity, and orchestration to gain transparency and reduce operational costs.

Marketing tech

Limelight Inc Hires Programmatic Heavyweight Oshri Raz as VP USA Strategic Alliances

4 days ago

MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access

Becoming a Google Authorised Buyer strengthens MarkApp’s trusted, transparent access to premium programmatic inventory across web, mobile, and CTV.

1 week ago

Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

Agencies and major buyers are moving toward controlling ad infrastructure, identity, and orchestration to gain transparency and reduce operational costs.

more#programmatic-advertising

Marketing tech

Limelight Inc Hires Programmatic Heavyweight Oshri Raz as VP USA Strategic Alliances

1 week ago

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront

Upfront negotiations increasingly focus on ad infrastructure, identity, data, AI buying, measurement, and programmatic capabilities rather than only discounted bulk ad space.

Ad Tech's Agentic Arms Race Is Solving the Wrong Problem - ExchangeWire.com

Ad tech infrastructure initiatives prioritize agent-to-agent speed and interoperability while neglecting brand safety and advertiser value optimization, the core concern for CMOs.

OpenAI is b building the ad tech stack it's currently borrowing

OpenAI is building an internal ads infrastructure team to eventually own its complete advertising stack rather than relying permanently on external ad tech vendors like Criteo and The Trade Desk.

fromAdExchanger

Understanding MCP, The 'Universal Adapter' For AI In Advertising | AdExchanger

Model Context Protocol (MCP) is an open-source specification enabling large language models to connect with other software predictably, allowing AI to perform tasks across different systems without custom integrations for each use case.

Privacy professionals

fromSilicon Canals

3 months ago

I spent six months tracing where your data actually goes after you click 'Accept All' - what I found is a global supply chain of control that no single regulator can touch - Silicon Canals

Data flows from a single cookie consent click travel through dozens of third-party domains in milliseconds, creating an untraceable global supply chain that existing privacy regulations cannot effectively govern.

E-Commerce

3 months ago

Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation

Kevel launches native Adobe Experience Platform destination enabling real-time activation of first-party audience data for retail media campaigns, eliminating data silos between CDPs and ad servers.

3 months ago

Q&A with Oz Etzioni, CEO and Co-Founder, Clinch

Orchestration is essential because AI-driven scale exposes cracks in ad tech infrastructures; creative and media must be integrated to avoid workflow collapse.