#ad-tech-platforms

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Marketing tech
fromAdExchanger
3 hours ago

Sir Martin Funds A CTV Platform; Neutral On Neutrality | AdExchanger

Olyzon builds an agentic TV decisioning layer that qualifies content, closes measurement loops, and improves planning, activation, and measurement over time.
Marketing tech
fromExchangewire
23 hours ago

Amazon's Ad Tech Playbook, Brought to You by Google

Amazon is expanding its DSP and ad tech stack by partnering widely and absorbing core ad functions like targeting, optimization, and measurement.
Marketing tech
fromAdExchanger
2 months ago

How Programmatic - And AI - Took Over The 2026 Winter Olympics | AdExchanger

NBCU expanded programmatic buying for live sports at the Milano Cortina 2026 Olympics across seven buy-side platforms, enabling 200 new brands to advertise while implementing AI-driven guardrails to manage category exclusivity demands.
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