#adelaide

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Bitesize Prediction: Macarthur FC vs Adelaide United - 06/01/25 - Soccer News

Macarthur and Adelaide are both showing improvement this season, with playoff aspirations amid inconsistent performances.
The match could see goals from both teams, as they each have offensive strengths and defensive vulnerabilities.

Subscribe to Cyclingnews for unlimited access to the season-opening 2025 Tour Down Under

The 2025 Tour Down Under marks the start of the new racing season with significant milestones for both men's and women's events.
from Mail Online
2 months ago

Weird 'alien like' object washes up on Australian beach

A mysterious mass of goose barnacles washed ashore in Adelaide, leaving locals amazed and intrigued by this rare marine phenomenon.
#attention-metrics

Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News

Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.
Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.
The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels.

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.

Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

Adzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness.

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings.

Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News

Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.
Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.
The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels.

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.

Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

Adzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness.

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings.
moreattention-metrics
#media-quality-measurement

Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

Adelaide's acquisition of Rita enhances its media quality metrics by integrating privacy-friendly behavioral data and outcomes, improving predictive accuracy.

Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

Adelaide launches Flight Control planning tool for media quality optimization
Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.
Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention.

Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

Adelaide welcomes CEO Brendan Ripp to board of advisors.

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide.

Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand

Adelaide appoints Harmon Lyons as chief business officer to drive revenue through strategic partnerships and AU metric adoption.
Lyons brings two decades of expertise in data, technology, and media to lead Adelaide's global sales and business development initiatives.

Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

Adelaide's acquisition of Rita enhances its media quality metrics by integrating privacy-friendly behavioral data and outcomes, improving predictive accuracy.

Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

Adelaide launches Flight Control planning tool for media quality optimization
Flight Control utilizes Adelaide's attention-based media quality metric AU for optimal campaign performance

Adelaide Partners with Unwind Media to Enhance Media Quality Standards

Adelaide has partnered with Unwind Media to assess the probability of attention and impact across their offerings.
Unwind Media's ad units outperformed Adelaide's publisher benchmarks by up to 34%, indicating their ability to capture consumer attention.

Adelaide Adds Digital Media Expert & Pushly CEO Brendan Ripp to Strategic Advisory Board

Adelaide welcomes CEO Brendan Ripp to board of advisors.

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

Access to Adelaide's attention data improves media quality measurement for IPG Mediabrands agencies worldwide.

Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand

Adelaide appoints Harmon Lyons as chief business officer to drive revenue through strategic partnerships and AU metric adoption.
Lyons brings two decades of expertise in data, technology, and media to lead Adelaide's global sales and business development initiatives.
moremedia-quality-measurement

The AlleyWatch Startup Daily Funding Report: 8/1/2024

NYC startups Adelaide and ProofPilot secured notable funding rounds on 8/1/2024.

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Adelaide partners with EMARKETER to provide attention benchmarks for media quality transparency.
Adelaide's omnichannel metric AU assists in predicting attention and outcomes, aiding marketers in making informed media investment decisions.
Adelaide's global benchmarks and breakdowns of AU ratings offer insights for media quality comparison and optimization across channels.

Long-Time Media Research Veteran Josh Chasin Joins Adelaide's Esteemed Board of Advisors - ExchangeWire.com

Josh Chasin joins Adelaide's board of advisors with vast experience in market research and audience measurement, focusing on innovation and alternative media currencies.

Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms

Adelaide's Attention Leaderboard now includes CTV, spotlighting top platforms with high-quality offerings.
AU metric uses ACR and eye-tracking data to evaluate ad attention, offering insights for strategic media investments.
Adelaide emphasizes rewarding quality in media spaces to guide advertisers towards resonating messages and high value placements.

Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

High-attention placements positively impact business outcomes.
Adelaide's tagless attention measurement solution deployed across Amazon DSP inventory is effective.

Adelaide Strengthens Team with Claire Browne as New Head of Research

Claire Browne appointed as fractional head of research at Adelaide, bringing extensive media research expertise to drive growth and integrity.
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