#adtech-transparency

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#programmatic-advertising #isba-guidelines #programmatic-spend #advertising-effectiveness #viewability
Marketing tech
fromThe Drum
1 day ago

Brands are drilling down on transparency, and here are some of the reasons why

UK advertisers embrace programmatic adtech growth but worry about transparency and agency practices, prompting ISBA to issue a Programmatic Guide with educational guidelines.
Marketing
fromThe Drum
1 month ago

Creativity alone can't save a broken ad business

Creativity alone cannot overcome systemic economic, operational, and transparency failures that drastically reduce advertising effectiveness and squander media budgets.
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