Automation vs Control: Striking the Balance with AI
AI automation in advertising is reducing agency roles and advertiser control, yet advertisers remain responsible for campaign outcomes as platforms like Meta push full automation.
Adform Becomes First-Ever DSP to Join ISBA's Partner Programme, Championing Digital Sovereignty for British Advertisers - ExchangeWire.com
Adform becomes the first independent DSP to join ISBA's Partner Programme, offering UK advertisers transparency and control over digital media budgets as an alternative to Walled Gardens.