#marketing-efficiency tag

Creative automation should be a no-brainer for brands (and creatives, too)

Creative automation offers a fast and efficient way for brands to scale their content production without compromising on creative quality. The technology enables the generation of thousands of campaign asset versions across formats, languages, and touchpoints in a fraction of the time of traditional methods. So, with the demand for content at an all-time high, why are many brands still reluctant to embrace this technology?

Marketing tech

Marketing

fromMarsmag

2 weeks ago

Why "Human-Made" vs. AI Has Become the Hottest Label in Branding

Consumers value human-made authenticity over AI efficiency in advertising, prompting brands to emphasise human creativity despite AI's production advantages.

Artificial intelligence

fromDigiday

1 month ago

The U.K. and EU marketer's guide to the state of AI

Eighty-four percent of U.K. marketers use AI tools daily, driven mainly by efficiency gains that save time across analysis, content, messaging, and research.

#ai-in-marketing

fromForbes

1 month ago

Marketing tech

Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs

fromForbes

4 months ago

Marketing

New Study: AI Cuts Costs, Adds 13 Hours For SMB Marketers

fromThe Daily Upside

6 months ago

Artificial intelligence

AI's Potential Marketing Payoffs Come With Outsized Brand Risks

fromForbes

1 month ago

Marketing tech

Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs

fromForbes

4 months ago

Marketing

New Study: AI Cuts Costs, Adds 13 Hours For SMB Marketers

Artificial intelligence

fromThe Daily Upside

6 months ago

AI's Potential Marketing Payoffs Come With Outsized Brand Risks

Meta aims to fully automate ad creation and targeting with AI by 2026, enhancing efficiency for businesses.

more#ai-in-marketing

E-Commerce

fromwww.lindseygamble.com

4 months ago

1 UGC Creator = 20+ Ad Variations for Under $150

A winning paid social strategy relies on creative volume and variation, which can be managed cost-effectively with Insense.

Marketing

fromMarTech

4 months ago

CreativeOps can't scale alone - fusion teams make it happen | MarTech

Fusion teams integrate marketing and technology specialists to enhance creative processes and deliver faster content across multiple channels.

fromMarTech

5 months ago

Are brand awareness and demand generation rivals, or the ultimate power couple? | MarTech

Many businesses still treat brand awareness and demand generation as separate strategies, which often leads to inefficiencies and missed opportunities.

Marketing tech

fromBusiness Matters

6 months ago