#advertiser-data-sharing

#advertiser-data-sharing

"We appealed and appealed and lost every appeal. And then the case was ultimately dismissed."

Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK's Competition and Markets Authority released Google from its Privacy Sandbox commitments and - Psych. I'm done writing about third-party cookie deprecation, guys. Let's move on, fur real.

A statement by the social media behemoth reads: "We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. "While this is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook."

And, often, the value of this data increases when it's nested within a larger company. For example, Infillion acquired Catalina this week, as it plans to infuse its DSP. In some ways, the MediaMath DSP- Catalina data combo emulates Amazon, whose DSP is superpowered by its ecommerce sales data.