NBC Makes $3 Billion Deal to Lock Up Olympics | EntrepreneurNBC secured record ratings and advertising revenue during the Paris Olympics, leading to a new $3 billion deal with the IOC.
How Axios increased its pre-booked ad revenue by pitching niche audiencesAxios is adapting to media industry challenges by focusing on niche audiences and influencer marketing to boost advertiser value.
Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App InventoryYieldmo's partnership with Impactful Outcomes is revolutionizing mobile advertising by enhancing targeting and increasing revenue opportunities.