Anonymous officials from the activist group told The Drum that for it to achieve its goals of demonetising fake news sources, it has realised it must court the middlemen between brands and publishers. Inspired by Sleeping Giants in the US and Stop Funding Hate in the UK, the group operates anonymously, claiming activists could be at risk if their identities were known.
Facebook has restructured its agency model, adopting a broad spread of top global agencies from ad land to lead each of its apps. Ahead of the Cannes Lions Festival, the tech giant announced that it would continue to work with indie agency Wieden + Kennedy, but has expanded its partnership with Publicis' Leo Burnett, and has hired WPP's Ogilvy, Omnicom's BBDO, and Accenture's Droga5 at a time when many of the world's top brands are streamlining their agency rosters.
